The world is constantly changing and travelers’ needs are changing too. The year 2020 brought a completely new dimension to this fact, establishing a global pandemic with the spread of the covid-19. The industry that showcased the most affectionate behaviors in the last decades is now on a big test and assuming the virus consequences, travelling will never be the same as long as we live, at least according to the rules and measures.

If nothing else, the covid-19 showed the world’s inhabitants that the only home that we have should be treated with more respect. Less polluting, less waste, less traffic… Simply – a new ecological approach in life is needed! Again, the travel industry was first on the target to feel this need and in the last couple of years, the biggest travel companies tried to turn the wheel and orient their approach to nature – friendly holidays.

It is not only the fact that the impact on nature is big and negative but also the fact that the most of the travelers today are coming from the generations who are hugely aware of these facts and problems. If you want to sell a travel product on the global market, you need to know what your audience is expecting from you; otherwise, they will do it on their own, because they don’t need you in reality. Digital era made this quite simple and everyone is capable of organizing the holiday of their dreams with a bit of creativity and a few digital channels.

The organized trips will always stay interesting because these are time-savers, so this comes as a crucial reason especially for the western outgoing markets that work under a lot of pressure and live a very busy lifestyle. The modern-time tour operators are skipping the mass-tourism and are focusing on the niche needs as well as respecting visitors’ opinions and reviews. This brings a new synergy of travel experiences and is part of modern travel demands and global trends.

When it comes to tourism segments, the global travel trends are emphasizing a few sorts of tourism, which are, at the same time, the crucial part of this project. Namely, our newly developed tours obligatory contain one or more of these aspects described in the following paragraphs.

Ecotourism is a type of nature-based tourism activity in which the visitor’s essential motivation is to observe, learn, discover, experience and appreciate biological and cultural diversity with a responsible attitude to protect the integrity of the ecosystem and enhance the well being of the local community.

Eco-tours usually involve visiting of the scenic or remote natural areas attempting to minimize negative impacts on the environment and on the local inhabitants. This is a holiday that either contributes to the protection of the environment or minimizes damage to it.

Rural tourism is a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle/culture, angling and sightseeing. Fleischer and Pizam associate rural tourism with the ‘country vacation’ where the tourist spends the vast proportion of his/her vacation period engaging in recreational activities in a rural environment on a farm, ranch, country home, or the surrounding areas.

Rural travel tours are conceived as tourism activities in a non-urban territory where human (land-related economic) activity is going on, primarily agriculture: a permanent human presence seems a qualifying requirement.

Adventure tourism is a type of tourism, which usually takes place in destinations with specific geographic features and landscape and tends to be associated with a physical activity, cultural exchange, interaction and engagement with nature. This experience may involve some kind of real or perceived risk and may require significant physical and/or mental effort. Assuming this fact, all our operators have safety (and rescue if necessary) covered.

Adventure tours should allow the consumer to participate in their area of interest for the length of the tour and should provide an experience. These are mostly physical and require a certain level of fitness, however, can sometimes be modified to meet your needs depending on the other travellers. The Western Balkan region is actively trying to promote and develop the travel industry and agriculture. In the last decade, a lot of efforts have been put in these fields, as well as sources and knowledge followed by researches. Western Balkan countries are at the Mediterranean directly or in its hinterland, so the location is defined as excellent for traveling. Let us help you explore the natural and rural beauty of Western Balkans on our carefully curated tours.