Welcome to the heart of the Western Balkans, where Explore Balkans is not just a brand but a movement, dedicated to showcasing the real beauty of the region to the world. In a recent series of workshops held in North Macedonia and Montenegro, travel professionals gathered under the Explore Balkans brand to build capacity in digital travel marketing. The goal? To increase global interest in Western Balkans travels and contribute to sustainable tourism development through a unique blend of ecotourism, rural tourism, adventure tourism, and gastronomic experiences.

The Workshops

The workshops were a melting pot of ideas and experiences, focusing on key pillars of digital travel marketing. Participants engaged in insightful sessions on Booking, Airbnb & TripAdvisor, and Customer Relationships. These sessions were not just about imparting knowledge but fostering a community of travel professionals passionate about the Western Balkans.

Spotlight on Participants

Let’s shine a light on the businesses that made these workshops truly exceptional. 

  • Restaurant Belojski Biser from Tetovo, North Macedonia

 

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Објава коју дели Ресторан Белојшки Бисер (@restoran_belojski_biser)

  • Trekk.Me Home Made Jams & Tavola Bianca Private Chef Experience, Ohrid, North Macedonia

 

 

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Објава коју дели TrekkMe Homemade (@trekkme_ohrid)

 

 

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Објава коју дели Tavola Bianca (@tavola_bianca)

  • Chateau Sopot Winery, Veles, North Macedonia

 

 

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Објава коју дели Chateau_Sopot_Winery (@chateausopot)

  • Spirit of Prespa & Rural Women of Prespa, Resen, North Macedonia

 

 

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Објава коју дели Spirit Of Prespa (@spiritofprespa)

  • Risto’s Guesthouse, Elshani, North Macedonia

 

 

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Објава коју дели Risto’s Guest House Ohrid (@ristosguesthouse)

  • Grab Ethno Village & Camp, Brijeg, Montenegro

 

 

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Објава коју дели Beautiful Montenegro (@beautifulmontenegro.me)

  • Ethno Village Montenegro, Brezna, Montenegro

 

 

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Објава коју дели Etno Selo Montenegro (@etnoselomontenegro)

  • Rural Household Pesic, Bijelo Polje, Montenegro

 

 

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Објава коју дели Seosko domaćinstvo Pešić (@seosko.domacinstvo.pesic)

  • Rural Household Vujic, Dide, Montenegro

 

 

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Објава коју дели Seosko domaćinstvo Vujić (@rural.household.vujic)

  • Rural Holiday, Montenegro

 

 

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Објава коју дели Rural holiday Montenegro (@rural_holiday_montenegro)

Explore Balkans – More Than a Brand

Explore Balkans is more than a brand; it’s a collaborative effort to develop joint travel products and packages that capture the essence of the Western Balkans. From ecotourism adventures to rural getaways, thrilling adventures, and delightful gastronomic experiences, Explore Balkans offers a curated selection of travel experiences brought to you by professional teams from Western Balkans countries.

Our Mission

The mission of Explore Balkans is simple yet profound—to increase interest in Western Balkans travels. Through workshops like these, we aim to not only equip travel professionals with digital marketing skills but also inspire them to become ambassadors of the region’s unparalleled beauty.

Our Vision

Our vision extends beyond individual workshops. We aspire to contribute to sustainable tourism development in the Western Balkans by adopting a rural and eco approach. By fostering responsible tourism practices, we envision a future where the Western Balkans becomes a must-visit destination, celebrated for its authenticity, diversity, and commitment to preserving its natural and cultural heritage.

capacity-building-explore-balkans-macedonia

As we reflect on the enriching experiences shared during the workshops in North Macedonia and Montenegro, it’s evident that Explore Balkans is more than just a series of events—it’s a movement that’s shaping the future of travel in the Western Balkans. Through collaboration, knowledge-sharing, and a commitment to sustainable tourism, Explore Balkans is set to unlock the full potential of this hidden gem, inviting the world to discover the true beauty of the Western Balkans. Join us on this journey, and let’s explore the Balkans together.